Sobre o projeto ⟶ About the project
Nós criamos este "case study" de animação da Apple Music em parceria com o Layer Lemonade, para o evento online Motion Design: O Desafio. Essa peça de Motion Design visa mostrar aos espectadores o que é possível criar e até onde você pode chegar com a animação, usando apenas formas simples e um pouco de criatividade.
A ideia é que esse case study fosse ensinado passo a passo no durante o evento, para que as pessoas pudessem tentar replicá-la. Por isso é possível encontrar diversas versões diferentes pela internet, mas essa versão feita por nós é a original, oficialmente criada para o evento do Layer Lemonade.
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We've created this animation case study of Apple Music in partnership with Layer Lemonade for the online event "Motion Design: The Challenge". This piece of Motion Design aims to show viewers what is possible to create and how far you can go with animation with just simple shapes and a little creativity.
The main idea was that this case study would be taught step by step at the event and that people could try to replicate it at home. That's why several versions of it can be found on the internet, but this one made by us is the original animation made officially for Layer Lemonade's event.
The main idea was that this case study would be taught step by step at the event and that people could try to replicate it at home. That's why several versions of it can be found on the internet, but this one made by us is the original animation made officially for Layer Lemonade's event.
Project shots ⟶ Styleframes
Créditos ⟶ Credits
Year: 2022
Partner: Layer Lemonade
Production: Supernova Duo
Creative / Animation Directors: Supernova Duo
Motion Design / Compositing: Supernova Duo
Partner: Layer Lemonade
Production: Supernova Duo
Creative / Animation Directors: Supernova Duo
Motion Design / Compositing: Supernova Duo
Thanks for watching!